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dad reading to happy baby
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Helping Children Build Reading Skills Through Everyday Moments

Reading begins long before a child sounds out their first word. It starts in conversations at the dinner table, songs in the car, stories on the couch, and playful moments throughout the day.

Readers Are Built brings together practical tools, trusted resources, everyday activities, and high-quality literacy apps that help caregivers support children’s reading development in ways that feel natural, accessible, and realistic for busy lives.

Every moment is a chance to build a reader.

Unlock Their Reading Potential!

Make A Difference By Starting Early!

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Grocery Shopping Scene

Reading Isn’t Just Learned at School

Children build literacy skills through reading, talking, singing, playing, and engaging with the world around them. Small moments matter more than perfection.

  • Reading a grocery list together.

  • Asking questions during bedtime stories.

  • Singing favorite songs on repeat.

  • Playing pretend bakery or construction site.

  • Exploring educational apps side-by-side.

These everyday interactions help children develop vocabulary, comprehension, communication skills, storytelling abilities, and confidence with language.

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Explore Resources by Age & Learning Style

Child Playing Piano
Ages 0-24 Months

Simple ways to build language, connection, and early literacy from the very beginning.

Child Reading Book
Ages 2-8 Years

Activities, books, apps, and practical ideas that support growing readers through play and interaction.

Child Reading Book
Diverse Learners

Accessible tools and inclusive literacy support designed to meet children where they are.

Teacher With Children
Professional Development

Accessible tools and inclusive literacy support designed to meet children where they are.

Five Simple Ways Readers Are Built

Grandparent Reading Book
Read

Reading together helps children understand that words carry meaning and stories matter. From books to menus to street signs, every shared reading experience builds literacy skills.

Child With Hearing Aid
Talk

Conversation builds vocabulary, listening skills, confidence, and communication. Asking questions and truly listening helps children connect words to the world around them.

Teacher Playing Piano
Sing

Songs, rhymes, and music help children recognize sounds, patterns, rhythm, and syllables. Singing together makes language memorable and joyful.

Child Playing Toys
Play

Pretend play, storytelling, building, and imaginative games strengthen communication, creativity, and early reading foundations.

Child Using Tablet
Screen Time

When used intentionally, educational apps and learning games can become interactive literacy experiences that support reading development alongside caregiver involvement.

Girl Reaching Books

Readers Are Built is an initiative of the North Carolina Early Childhood Foundation created to support the vision that all children, regardless of race, ethnicity, or socioeconomic status, become proficient readers by the end of third grade.

This campaign is funded through the generous support of The Leon Levine Foundation.

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Food Bank Volunteers
We invite nonprofits, schools, community organizations, libraries, and corporate sponsors to help spread the message that Readers Are Built Everywhere.

Interested in partnering, sharing campaign materials, or exploring creative collaboration opportunities?

We would love to hear from you.

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