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Helping Children Build Reading Skills Through Everyday Moments
Reading begins long before a child sounds out their first word. It starts in conversations at the dinner table, songs in the car, stories on the couch, and playful moments throughout the day.
Readers Are Built brings together practical tools, trusted resources, everyday activities, and high-quality literacy apps that help caregivers support children’s reading development in ways that feel natural, accessible, and realistic for busy lives.
Every moment is a chance to build a reader.
Unlock Their Reading Potential!
Make A Difference By Starting Early!


Reading Isn’t Just Learned at School
Children build literacy skills through reading, talking, singing, playing, and engaging with the world around them. Small moments matter more than perfection.
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Reading a grocery list together.
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Asking questions during bedtime stories.
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Singing favorite songs on repeat.
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Playing pretend bakery or construction site.
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Exploring educational apps side-by-side.
These everyday interactions help children develop vocabulary, comprehension, communication skills, storytelling abilities, and confidence with language.
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Explore Resources by Age & Learning Style
Five Simple Ways Readers Are Built

Read
Reading together helps children understand that words carry meaning and stories matter. From books to menus to street signs, every shared reading experience builds literacy skills.

Talk
Conversation builds vocabulary, listening skills, confidence, and communication. Asking questions and truly listening helps children connect words to the world around them.

Sing
Songs, rhymes, and music help children recognize sounds, patterns, rhythm, and syllables. Singing together makes language memorable and joyful.

Play
Pretend play, storytelling, building, and imaginative games strengthen communication, creativity, and early reading foundations.

Screen Time
When used intentionally, educational apps and learning games can become interactive literacy experiences that support reading development alongside caregiver involvement.

Readers Are Built is an initiative of the North Carolina Early Childhood Foundation created to support the vision that all children, regardless of race, ethnicity, or socioeconomic status, become proficient readers by the end of third grade.
This campaign is funded through the generous support of The Leon Levine Foundation.

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